Vie Health

For brand owners

From registrationto the shelf.

How a brand moves from first conversation to sustained presence in Lebanese pharmacies.

The partnership model

Six steps, handled in-house

  1. 1

    Evaluation and alignment

    Category assessment, competitive review, pricing positioning and a realistic volume plan agreed before launch.

  2. 2

    Registration and market access

    Dossier preparation and submission to the Ministry of Public Health, pricing files and reimbursement submissions.

  3. 3

    Import and clearance

    Order planning and shipment coordination by our internal logistics team, with customs and freight handled through appointed forwarders.

  4. 4

    Warehousing and distribution

    Goods received into our own warehouse: stock control, order preparation, quality control, dispatch and delivery by our own fleet.

  5. 5

    Field execution

    Pharmacy and OTC selling, merchandising and point-of-sale execution, and scientific detailing to HCPs and dietitians.

  6. 6

    Launch, training and reporting

    Product launch programmes, staff and pharmacist training, marketing activation and regular reporting back to the brand owner.

Regulatory and market access

Registration is the gate to the market

In Lebanon, all pharmaceuticals, food supplements and related health products must be registered with the Ministry of Public Health before they can be sold. A dedicated regulatory function sits inside our business, not outside it.

In summary

Why brands work with us

Let's discuss how we can build your brand in Lebanon.

Contact us