Importer and distributor in Lebanon
Health,carefully chosen.
Premium European health and wellness brands, delivered to pharmacies across every Lebanese region since 2020.
- 2020
- Year founded
- 3,000+
- Pharmacies served nationwide
- 8
- European brands
- 300+
- Active SKUs in market
Who we are
A brand entrusted to us should be handled exactly as its owner would handle it. We take every product from registration through to shelf, and then keep it moving.
Beirut headquarters
Central operations, warehouse and dispatch in Lebanon's commercial heart.
Own delivery fleet
Our own drivers deliver to pharmacies across all Lebanese regions.
In-house regulatory
A dedicated function manages Ministry of Public Health registration.
Curated portfolio
Eight European brands across four categories, each actively managed.
What we offer
Four product categories
A deliberately curated portfolio, so every brand we carry receives real commercial attention.
Our brands
Eight European brands
We would rather represent a small number of brands properly than a long list badly.
Vie Health is the official distributor of Nova Diet in Lebanon.
View all brandsHow we work
From registration to the shelf
1
Evaluation and alignment
Category assessment, competitive review, pricing positioning and a realistic volume plan agreed before launch.
2
Registration and market access
Dossier preparation and submission to the Ministry of Public Health, pricing files and reimbursement submissions.
3
Import and clearance
Order planning and shipment coordination by our internal logistics team, with customs and freight handled through appointed forwarders.
4
Warehousing and distribution
Goods received into our own warehouse: stock control, order preparation, quality control, dispatch and delivery by our own fleet.
5
Field execution
Pharmacy and OTC selling, merchandising and point-of-sale execution, and scientific detailing to HCPs and dietitians.
6
Launch, training and reporting
Product launch programmes, staff and pharmacist training, marketing activation and regular reporting back to the brand owner.
Operations and logistics
Received, controlled and delivered by our own people
- Receive
- Store
- Prepare
- Control
- Dispatch
- Deliver
Warehouse and stock control
A dedicated warehouse team handles goods receipt, storage and inventory accuracy.
Quality control before dispatch
Every prepared order passes a control step, so what the pharmacy receives matches what was ordered.
Our own delivery fleet
Owning the last mile keeps delivery windows, stock rotation and returns under our control.
Training and development
Education builds recommendation, and recommendation is what sells a health brand.
Brand workshops
Product updates, new launches and category education.
Joint supplier sessions
Time with brand owners and pharmacists around one aligned message.
Professional modules
Structured programmes covering product science, detailing technique and compliance.
Launch readiness
Focused preparation, so the team is fluent before the first order ships.
Our journey
From one brand to four categories
2020
Foundation and launch
Vie Health established in Beirut and the Nova Diet partnership signed, setting quality standards from day one.
2022
Category expansion
Portfolio broadened beyond supplements into dermo-cosmetics, hair care and para-pharmacy brands.
2023
Market leadership
The pharmacy network passed 1,500 outlets.
2025
Infrastructure investment
Continued investment in training programmes, digital systems and logistics capability.
Get in touch
Let's worktogether.
Tell us what you are looking for and we will point you to your nearest pharmacy.